Melbourne’s Summer Chill: Free Frozen Margs at East Malvern Food & Wine Festival

Drink, Melbourne / 15 November 2023

Melbourne Embraces Tequila’s Charm

As Melbourne basks in summer’s warmth, the East Malvern Food & Wine Festival is the talk of the town, especially with the arrival of the el Jimador Marg Machine. This crowd-pleaser brings a refreshing twist to the festival, serving up free frozen margaritas. These icy delights, crafted from el Jimador’s premium blue weber agave tequila, promise a taste of Mexico’s authentic flavours.

The Secret to Free Margs

Craving a frozen margarita? It’s simple. Approach the Marg Machine and say the magic words: “Margs for everyone”. This phrase unlocks a world of frosty, tequila-infused refreshment at no cost.

Mix Your Own Margarita Adventure

Furthermore, the festival spices things up with the el Jimador Margarita Bike. Here, you’re in charge. Mix and create your margarita, turning a simple drink into an interactive adventure. It’s an exciting way to engage with your refreshment of choice.

Authentic Mexican Flavours

El Jimador’s 100% hand-harvested blanco tequila, a highlight of these frozen margs, brings genuine Mexican zest to Melbourne. Each sip transports you to the sunny landscapes of Mexico, making for a perfect summer escape.

An Inclusive Celebration

Richard Dredge, Senior Brand Manager at el Jimador, reinforces the inclusive spirit. “Margs For Everyone” is more than a campaign; it’s a philosophy. The brand aims to share authentic, memorable experiences with a diverse Australian audience this summer.

Be Part of the Festive Buzz

Mark your calendars for Sunday 19th November, from 11 am to 5 pm. The East Malvern Food & Wine Festival, featuring the el Jimador Marg Machine, is more than a culinary event. It’s a celebration of community, culture, and the simple joys of a well-made margarita.