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Four Pillars sells 50% of its business to huge beverage company Lion

Drink / March 26, 2019

Watch out, gin lovers. Four Pillars is set to grow thanks to this latest partnership.

Our love for gin is growing stronger by the minute, with nation-wide demand for the aromatic spirit at an all time high. We bring good news gin lovers, as Australian owned brand Four Pillars gin is now set to get a whole lot bigger. Best known for their small batch, award winning gins, Four Pillars have now in their latest move buddied up with booze big wigs Lion, selling off 50% of its business.

Marking one of Australasia’s largest drinks companies, Lion manage an array of popular beer brands including James Squire, Furphy, James Boag and Heineken. This deal marks Lion’s first time entering into the craft-spirits market, following several years building its foundations in the craft beer industry.

As for what the consumer can expect, the deal sees Four Pillars doubling down on international expansion, exploring opportunities in Southeast Asia and Europe. On home soil, we can expect to see more bottles of delicious gins both online and on store shelves, including the exceedingly popular Four Pillars Bloody Shiraz gin and the annual Four Pillars Christmas gin.

Four Pillars was first set up in 2014 by Stuart Gregor, Cameron Mackenzie and Matt Jones. Fast forward a mere five years and now the international market is readying itself for this hotly prized spirit. Gregor, Mackenzie and Janes are quick to stress though that they will continue managing operations out of their Yarra Valley distillery, with preservation of brand integrity remaining a number one priority.

Keen to learn more about Four Pillars? Check out their official website here.

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