Lavazza Speeds into Melbourne with the Formula 1 Rolex Australian Grand Prix

/ 20 March 2024

Melbourne’s Formula 1 Rolex Australian Grand Prix is a highlight in the city’s sporting events, blending high-speed action with unparalleled hospitality.

This year, Lavazza returns as the event’s official coffee partner. Their mission? To elevate the experience with their premium, locally roasted coffee.

Casey Horsfield


A Fresh Start

After a standout year, Lavazza is back, promising memorable coffee experiences. As the event’s official coffee partner, their goal is clear: to bring their finest coffee to the forefront of this racing spectacle.

Night of Elegance: Glamour on the Grid

The excitement starts at the Glamour on the Grid, the Grand Prix’s exclusive launch party. Lavazza, taking the lead, introduces guests to the Lavazza Coffee Spritz and Coffee Caviar dessert. This elegant evening sets the pace for a weekend filled with luxury and excitement.

The Lavazza Atrium: Luxury Unleashed

In the Atrium, guests enjoy luxury at its finest. With over 600 guests, it offers exclusive views and top-notch food. Here, the Coffee Caviar shines, offering a unique taste experience during the event’s cocktail hours.

Fomula 1 Rolex Lavazza Coffee
Casey Horsfield


A Treat for Coffee Lovers

Coffee enthusiasts will find their haven at Lavazza’s café by Oval 17. Together with Baketico and Wonder Pies, Lavazza serves the Tales of Italy coffee range. This partnership underscores Lavazza’s commitment to quality coffee experiences.

Mimmo Orlando, Lavazza Australia’s General Manager, is excited about this year’s event. “We’re proud to combine premium coffee with top-tier motorsport, ensuring guests enjoy unique coffee experiences.”

The Formula 1 Rolex Australian Grand Prix is set to roar to life. From the enticing aroma of coffee to the innovative Coffee Caviar, Lavazza is ready to enhance Melbourne’s most awaited sporting event.

Fomula 1 Rolex Lavazza CoffeeCasey Horsfield