G. McBean Family Butcher: A Modern Day Ode to Traditional Butchery in Melbourne’s Prahran Market

Cool Sh*t, Melbourne / 4 October 2023

A Nostalgic Rebirth

In a heartwarming renaissance, Melbourne’s cherished G. McBean Family Butcher has found its way back to its original abode in Prahran Market. This evolution not only honours the storied past of founder Gary McBean but also embraces the enthusiastic future with his daughter, Ash, stepping into the limelight.

The Confluence of Tradition and Modernity

Designed with precision by the renowned Wendy Bergman of Bergman & Co, the establishment’s new avatar offers more than just a shopping experience. It’s a visual treat that effortlessly blends legacy with contemporary aesthetics. Patrons will be treated to textured dark green wall tiles complemented by elegant brass finishes, and a unique lighting design courtesy of Please Please Please.

The McBean Legacy: From Ken to Gary to Ash

The deep-rooted bond with Prahran began with Ken McBean, further solidified by Gary’s dedication to the craft, and now promises to thrive under Ash’s watchful eyes. It’s not just about selling meat; it’s about curating an experience that has garnered respect, including prestigious recognitions like the Melbourne Food & Wine Festival’s Legend Award.

An Evolved Culinary Experience

Expect an ensemble of in-house specialties, ranging from meticulously crafted sandwiches to smoked meats. G. McBean stands out for their unwavering commitment to quality, earning the trust of both food enthusiasts and local Prahran residents.

Innovations & Sustainability

The McBean ethos goes beyond butchery. There’s a delightful focus on sustainability, with meals offered in returnable jars, ensuring an eco-friendly approach. From bone broths to a diverse range of meats like wallaby and deer, the offerings cater to both traditional and adventurous palates.

The G. McBean Experience

Beyond being a butcher shop, G. McBean is an institution that celebrates the rich tapestry of butchery, tradition, and innovation. Eager patrons can look forward to masterclasses, where they can delve into the intricate art of butchery, curated by the G. McBean team themselves.

To feel this unique blend of heritage and modernity, make your way to their beautifully crafted space in Prahran Market.

Visit & Connect: G. McBean Family Butcher Prahran Market, Stall 501 Commercial Rd, South Yarra VIC 3141 Website | Instagram | TikTok