Melbourne Welcomes Ben & Jerry’s First-Ever Sundae Shack

/ 28 February 2024

Ben & Jerry’s has launched its first Sundae Shack at Westfield Doncaster, thrilling ice cream aficionados. Available until March 24, this pop-up invites guests to indulge in their sundae-making fantasies.

Craft Your Sundae Masterpiece

At the Sundae Shack, the variety is king. Visitors can choose from 10 beloved Ben & Jerry’s flavours, including the creamy Choc Chip Cookie Dough and the decadent Salted Caramel Blondie. Add to that a selection of premium toppings like mini pretzels and marshmallows for a truly custom creation.

Inclusion at Its Core

Ben & Jerry’s commitment to inclusivity shines through at the Sundae Shack. Offering Non-Dairy Choc Chip Cookie Dough and Lemonade Sorbet, alongside vegan-friendly toppings, ensures there’s something for everyone.

A Melting Pot of Flavours

The collaboration with Ministry of Chocolate introduces a Melbourne twist to the global brand. This partnership has crafted unique chocolate flavours inspired by Ben & Jerry’s ice creams, blending local expertise with international tastes.

A Community Experience

Situated at Level 1 of Westfield Doncaster, the Sundae Shack encourages creativity. For $14.95, each sundae comes with unlimited toppings, allowing for endless flavour combinations. Furthermore, the launch of new Ben & Jerry’s flavours adds to the excitement, enhancing the sundae crafting experience.

Expanding Horizons

After captivating Melbourne, the Sundae Shack plans to tour, bringing joy to Sydney and Brisbane. This initiative embodies Ben & Jerry’s mission to spread happiness through ice cream across Australia.

The Sundae Shack is not merely a place to enjoy ice cream; it’s a venue for creativity, inclusion, and community. Ben & Jerry’s has created a pop-up that celebrates diversity, craftsmanship, and the simple joy of sharing a sundae.