Get the ultimate taste of Ballarat with this food and drink lovers pop-up store.
The best of Ballarat’s makers and creators are flocking to Melbourne’s CBD as part of a month long celebration of this regional town. Hosted by Tourism organisation, Visit Ballarat, Melburnians can expect an eclectic collection of locally made products, tastings and Meet the Maker events as part of the pop-up store.
Transcending the everyday shopfront on Little Collins Street, the Made of Ballarat Pop-Up Shop takes its cues from the workshops and studios of Ballarat’s makers and artisans. In a bid to showcase the best of this regional town, which is a mere 90 minute drive from central Melbourne, the dynamic space is also hosting a series of masterclasses, workshops and tastings.You’ll want to head down for events including a leather belt making workshop, where you’ll use traditional methods at Sovereign Hill’s leather harness workshop. Call yourself a foodie? You’ll want to get involved in the masterclass at Tuki Trout Farm, where you can get your hands dirty with basic bread and pastry making, whole carcass butchery, sausage making, fish preparation and more.There’s also honey tasting and appreciation, plus you can create a piece of history with the Pitcha Makin Fellas. Plus for the aromatic spirit lovers, you’ll be given an opportunity to involved in the Larrikin Gin Masterclass. Other events include tastings from Kilderkin Gin, Latta Wines, Salt Kitchen Charcuterie and more.
In a bid to entice more Melburnians to visit and explore the region, a 90 minute drive north-west of central Melbourne, the Pop-Up Shop is the second phase of Made of Ballarat, the region’s new artisan-focused destination campaign.
Visit Ballarat CEO, Noel Dempsey, explains that Made of Ballarat “celebrates Ballarat’s new generation of creators, makers and artisans – those who are challenging the status quo and inspiring positive change while staying true to the rich cultural history that Ballarat is indeed made from”.
He continues,“Made of Ballarat is a campaign that demonstrates to those living in Melbourne, and beyond, that there is an undercurrent of imagination that pervades our region. By extending the campaign to this Pop-Up Shop, we are bringing a taste of Ballarat to Melbourne, providing a small sample of what’s waiting to be discovered here. We know that many Melburnians have a preconceived idea of Ballarat, and we hope to make them stop, reconsider and walk away with a more accurate perception of what the city has to offer.”
DetailsMade of Ballarat Pop-up ShopWhen: Friday 29th March – Wednesday 24th April, open daily 10am-6pmWhere: Shop 4 , 218-242 Little Collins Street, Melbourne
