Cult ice cream sensation Ben & Jerry’s is counting down the days to the most anticipated event of the year—Free Cone Day on 16 April.

Free Cone Day isn’t just an ice cream giveaway; it’s a historic quest to smash the astonishing goal of 1 million scoops worldwide. Imagine being part of setting a new record, all while enjoying your favourite frozen treat on the house!

A Journey from Humble Beginnings to Global Phenomenon

The tradition began in the frosty winter of 1979 in Vermont, where founders Ben Cohen and Jerry Greenfield decided to thank their community for its support. Fast forward to today, and that small gesture has evolved into an international day of ice cream joy, celebrated in over 35 countries.

2024: The Year We Make Ice Cream History

Last year’s event was a smashing success, with fans flocking to stores and nearly 1 million scoops served around the globe. This year, Ben & Jerry’s is determined to break the record and they need your help to do it. “The energy last year was electric,” says CEO Dave Stever, “but this year, we’re aiming even higher, and we can’t do it without our fans.”

Get Your Free Scoop!

Mark your calendars for 16 April, from 12 pm to 8 pm, because Ben & Jerry’s stores will be the place to be. Whether you’re a die-hard fan of classics like Chocolate Fudge Brownie or eager to try exclusive flavours like Impretzively Fudged and PB S’more, Free Cone Day is your chance to indulge. And with no limit on how many times you can join the queue, why stop at one?

The Countdown Begins

This event is more than free ice cream; it’s a celebration of community, joy, and a little bit of friendly competition. Whether you’re bringing the whole family or rallying your friends, every scoop counts towards making history.

Ready to be part of this record-breaking event? Find your nearest participating Ben & Jerry’s Scoop Shop and join the countdown. Let’s make Free Cone Day 2024 the biggest yet. Because free ice cream tastes even better when you’re part of breaking a world record. See you there!

As Melbourne buzzes with anticipation, Ben & Jerry’s Free Cone Day is a reminder of the joy that comes from sharing simple pleasures. So, rally your mates, set the date, and let’s make ice cream history together—one delicious scoop at a time.

Click here to see participating stores.