Tinder’s new Festival Mode is making finding your next festival romance even easier.
Music festivals are a breeding ground for voyeuristic behaviour. Girls and guys, often sexily clad, enter a space of mutual musical appreciation, leaving their troubles behind them for a day of dancing, drinks and let’s not forget flirting. Recognising this, world-leading dating app, Tinder, has now launched a new in-app user experience, designed to make finding your next festival hookup even easier.
Called ‘Festival Mode’, festival revellers can now add a badge to their profile highlighting the upcoming music festivals they plan on attending. From there, you then have the ability to match and chat with other swipers attending the same event before you arrive.
This new feature is set to roll out at some of the world’s largest festivals, including Electric Daisy Carnival (EDC) Las Vegas, Governors Ball, Parklife, Bonnaroo Music & Arts Festival, Lovebox, Faster Horses, HARD Summer and EDC Orlando, as well as festivals in the US and UK, including Hangout Fest, All Points East, Firefly and British Summer Time.
Taking the online experience to IRL status, the app will also produce activations on the ground for users to meet up at select events. For meeting up with your festival flirt, you could nab VIP upgrades, complimentary merchandise, shareable photo opportunities and more.
Tinder sees a significant surge in activity across music festivals globally. In 2018 Tinder app registrations during Hangout Festival increased up to 30 x, with app activity increasing by 300x at Bonnaroo Music and Arts Festival.
“It’s no secret that Tinder is a must-have app for singles attending music festivals around the world. We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds,” said Jenny Campbell, CMO of Tinder.
Festival Mode will begin rolling out on Tinder starting 2nd May in the lead up to the summer US and UK Festival season. Tinder’s Festival Mode will be launching in Australia soon, so be sure to watch this space. Rumour has it a partnership is on the cards with a popular Australian festival. Stay tuned!
