Exclusive One-Day Event: Hearts Ablaze V-Day Pop-Up Shop

Cool Sh*t, Melbourne, Play / 25 January 2024

Get ready for a spectacular Saturday in Melbourne! The vibrant Smith Street in Fitzroy is hosting the one-day-only Hearts Ablaze V-Day Pop-Up Shop. On the 10th of February, from 10 AM to 5 PM, Aletheia & Phos will transform into a hub of unique collaborations and exclusive shopping experiences.

Showcasing Local Talent

At the heart of this event is Aletheia & Phos, a jewellery brand that stands for heartfelt connection and meaningful stories. Founder Alicia Millan brings together an impressive array of local brands for a bespoke boutique experience.

Discover an eclectic mix of products from the sensual lubricants of Bed Intentions, to the captivating fragrances of Ficifolia. Set the mood right with an in-store DJ and a complimentary drink from Zonzo Estate on arrival.

A New Perspective on Valentine’s Day

This pop-up shop redefines Valentine’s Day gifting. It celebrates self-love and friendship alongside romantic love. It’s an opportunity to find the perfect gift for yourself or your loved ones, in a setting that’s far from the usual.

Tattoos: A Mark of Artistry

Adding an artistic flair, Melanie Thorn, a renowned tattoo artist, will be on-site. Her Instagram showcases the fine line tattoos she’ll be offering, inspired by Aletheia & Phos’s symbols of love. Pre-booking via inkme@aletheiaphos.com is essential, with prices starting at $200.

Exclusive Deals and Offerings

Each brand, including Aletheia & Phos, offers a 10% discount at their mini pop-up shops. This is a golden opportunity to explore and support local Melbourne businesses.

The Perfect Ambiance

DJ Anna Barnes sets the tone for the day with her music. Zonzo Estate ensures the bubbles keep flowing between 12:45 to 3 PM, adding an air of celebration to the shopping experience.

A Day Not to Be Missed

This one-day-only event at 91 Smith St, Fitzroy VIC 3065, is more than just a pop-up shop; it’s a celebration of Melbourne’s local talent and the spirit of Valentine’s Day in all its forms. Mark your calendars for this exclusive Hearts Ablaze V-Day Pop-Up Shop and experience the unique charm of Fitzroy’s community.