Get ready for Flow Festival, a booze-free virtual beer festival launching online this July.
As more and more Aussies shift away from booze (or lower their intake this month), an exciting new virtual festival is about to launch to celebrate the best of alcohol-free beer. Sound too good to be true? You better believe it. Rounding out Australia’s iconic booze-free month, Dry July, is the country’s first-ever alcohol-free beer festival, Flow Festival. The best bit? The entire festival can be enjoyed from the comfort of your couch.
So what is Flow Festival all about? Taking place entirely online on Sunday, July 26th, the festival is a digital showcase of Australia’s best alcohol-free craft beer. Bringing together leading brewers and retailers from across Australia, the festival hopes to normalise zero alcohol as a legitimate first preference within Australia’s beer-drinking culture.
Kicking off from 12 pm on July 26th, the festival will begin with a virtual panel discussion exploring the landscape of beer and drinking culture in Australia and beyond. This national line-up of speakers will include some of the nation’s best thought-leaders in the booze-free movement, including Alan Riva (author and entrepreneur), Clinton Schultz (founding of Australia’s first non-alcoholic craft beer company, Sobha), Caleb Hogan (co-founder of Melbourne-based booze-free brewery, UpFlow) and Emma Craggs (Brand Marketing Manager at Coopers Brewery).
Want to complete your Flow Festival experience? Punters can pre-purchase a mixed pack (48 cans) of delicious alcohol-free beer for $160 from the festivals’ website here. Make sure to get in quick, orders are running up until Friday, July 17th.
During the festival, attendees will be guided through a range of tastings hosted by the brewers, with the opportunity to ask questions in real-time at this live-streamed event.
It’s an exciting step forward for festival founder Julian Sanders (entrepreneur and co-founder of UpFlow) who tells, “aero-alcohol beer is gaining the attention of craft brewers and drinkers alike. Developments in brewing technology means alcohol-free no longer results in flavour free; giving drinkers all the enjoyment of a fresh tinny without the hangover.”
Want to tag along? Register for FREE access to Australia’s first-ever alcohol-free beer festival Flow Festival here.