The Fashion Market returns to Carlton for a one-day pop-up fashion event
The Fashion Market takes over the Dan O’Connell Hotel in Carlton for a day of shopping for preloved and vintage fashion and discovering local independent designers.
Sustainable fashion and ethical threads are at the heart of The Fashion Market’s mission. They encourage recycling and repurposing of clothing and accessories and support local designers who produce their collections ethically.
This Sunday’s market will feature local Melbourne-made streetwear label Coco and Max which is known for its angled cuts and unique graphics. Designers Tess and Andrew design limited edition pieces that flit freely through each season and made to a high level of craftsmanship that’s intended to last.
Recycling, upcycling and wearing clothing well beyond the end of the season is encouraged. However, The Fashion Market vets each stall applicant to ensure their stock is mostly quality preloved and vintage fashion, rather than a mass of fast fashion.
Names like Zimmerman, Alpha 60 and Acne can be regularly found on the racks, along with rare vintage finds.
The market, which is headed by organisers Emma and Joanna, is into now into its 10th year.
‘The Fashion Market remains popular because it rides on the tail of the fashion season and shoppers get access to premium labels for much less than their original price,’ says Joanna.
‘Our customers are women who know what they like and what suits them. They’re op shoppers, stylists, students and have a strong sense of their own look. They’re not fazed by the concept of “last season”.’
We live in a throwaway society where people wear things just a handful of times before discarding them. The Fashion Market allows them to make some money from their clothing while keeping it out of landfill.
As well as popping up in Melbourne, the market hits the road and hosts events in regional towns Geelong, Bendigo and Ballarat.
The Fashion Market
Dan O’Connell Hotel
225 Canning Street, Carlton
Sunday 18 September
11am-3pm, $2 entry