Vote Blue, Eat Better: The Sustainable Seafood Brand Shaping Australia’s Future

/ 20 February 2026
get the latest straight to your inbox

Vote Blue, Eat Better: The Sustainable Seafood Brand Shaping Australia’s Future

/ 20 February 2026

One blue tick. Better seafood. A healthier ocean for generations to come.

Each year, the Sustainable Seafood Awards Australia recognise the brands and individuals helping ensure we can truly have fish forever. The MSC Best Sustainable Seafood Brand 2026 category celebrates leaders making sustainable seafood easier to find, understand and trust.

Look for the MSC blue fish tick and you’ll find seafood from well-managed fisheries, but this year’s finalists go further, pairing sustainability with transparency, innovation and everyday appeal.

AGRIOS

Wild-caught Australian prawns made simple. Through its Unleash the Wild campaign, AGRIOS has brought MSC-certified wild banana prawns to everyday shoppers, pairing premium quality with clear education, fisher stories and family-friendly recipes.

Blue Wave

Designed for pubs, clubs and fish-and-chip shops, Blue Wave by KB Seafood Company offers Australia’s first fully sustainability-credentialed crumbed and battered seafood range, helping venues serve responsible seafood with confidence.

John West

A pioneer of transparency, John West’s Trace Your Tuna lets shoppers scan a QR code to instantly see species, origin and MSC status, proving that when sustainability is clear, Australians respond.

Little Tuna

Australia’s only 100% Australian-caught, owned and made preserved tuna brand, Little Tuna supports local fishing families and brings pride back to Aussie tuna. Proudly MSC-certified and traceable from boat to shelf.

Walker’s Tuna

Family-owned and ocean-first, Walker’s Tuna was Australia’s first tuna company to achieve MSC certification and continues to lead through education, quality and uncompromising sustainability.

Vote: Vote for your winner HERE (& be in the chance to win a $500 supermarket gift card of your choice)