Australia’s first ever immersive digital art gallery is coming to Melbourne

Cool Sh*t, Play / January 10, 2020

The Lume is set to open Autumn 2020

Ever wanted to smell a Van Gogh artwork? Not the canvas strokes or paint work, but we mean if you’ve ever wanted to literally smell what it would be like to be inside a Van Gough piece. Art lovers, here’s your chance to see paintings come alive like you’ve never known before! Australia’s first ever immersive digital art installation will be coming to Melbourne later this year at an (currently) unknown location. 

Coined as the ‘next generation’ of art, The Lume is a permanent 2000+ square metre space. Weaving powerful imagery through 150 HD projectors and sound equipment, the artworks will be displayed across a tapestry of surfaces. The full experience takes about 90 minutes, carefully curated to its own musical score, layered with diffusers that emit aromas that will ignite your imagination to the fullest. The Lume also offers the integration of themed food and beverages to broaden the immersive experience.

the lume

“Instead of displaying a piece of art in isolation, we’re telling a story with high-tech, multi-sensory tools,” says Bruce Peterson, creator of The Lume. “It’s almost a cinematic experience. What we’re doing is linking all the human senses to create an emotional response. People might feel overwhelmed at first by the scale of it all but they certainly won’t feel intimidated.”

The Lume will kick off its art exhibition with the famous Starry Night artist, Van Gogh. The installation itself is described to be a vibrant symphony of light, colour and sound, amplified to create an unforgettable multi-sensory experience. Peterson encourages visitors to fully explore the space, including any hidden nooks and secret openings. 

Excited? So are we! In the meantime, check out this teaser video to get an idea of what to expect:

For more information on The Lume and the exhibition, visit their website here

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