Sydney’s Sweetest Two-Day Treat: Madeleine de Proust x Valrhona Pop-Up

Cool Sh*t / 13 June 2025
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Sydney’s Sweetest Two-Day Treat: Madeleine de Proust x Valrhona Pop-Up

Cool Sh*t / 13 June 2025

This weekend, Sydney’s dessert lovers are in for a rare treat as Melbourne’s beloved Madeleine de Proust Pâtisserie sets up shop for a two-day pop-up at Simon Johnson Providore, Alexandria.

The collaboration with legendary French chocolate maker Valrhona promises a luxe line-up of small-batch madeleines that are as beautiful as they are delicious. From the Earl Grey Dulcey (a cult favourite) to walk-in-only flavours like the Poppin’ Corn, each bite is crafted with Valrhona’s premium couverture, making it an unmissable indulgence.

Expect more than just madeleines, the pop-up offers free Valrhona hot chocolate and mini madeleine tastings (while stocks last), adding to the event’s irresistible charm.

What to Eat: Earl Grey Dulcey, Golden Ginger Bear, and the iconic Poppin’ Corn madeleine.
What to Drink: Free Valrhona hot chocolate.
When to Go: Mid-morning or afternoon indulgence, ideal for a weekend sugar fix.
Cost: Madeleines from $5 each; boxes available for gifting or sharing.
Where to Play After: Wander over to nearby Carriageworks for some art and culture, or grab a coffee at Reuben Hills.
Vibe Check: Chic and intimate pop-up with a distinctly French flair , equal parts gourmet and Instagrammable.
Book It: Pre-order online now to avoid missing out, walk-ins welcome while stocks last.