Nutella Opens a 2-day Pop-Up to Celebrate Its Most Iconic Pairing

Cool Sh*t / 16 September 2025
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Nutella Opens a 2-day Pop-Up to Celebrate Its Most Iconic Pairing

Cool Sh*t / 16 September 2025

Free artisan sourdough, velvety choc-hazelnut spread, and the chance to win a designer breadboard worth $250.

This spring, Nutella is doubling down on the pairing that made it a household name: Nutella and bread. To celebrate, the brand has launched a limited-time in-store promotion and will also debut its Nutella Bread Bar pop-up at Westfield Miranda on Saturday 20th and Sunday 21st September.

At the Bread Bar, Nutella has teamed up with Sonoma Bakery to serve complimentary slices of fresh sourdough, ready to be slathered with Nutella and customised with delicious toppings. Expect interactive activities, giveaways and plenty of moments for fans to create their own perfect bite.

Quick Bites

  • What to Eat: Frangipane brioche with Nutella — soft, rich, and a total game changer.
  • What to Drink: Pair your slice with a creamy cappuccino for peak café-at-home energy.
  • When to Go: Hit the Bread Bar on Sept 20th–21st, or shop the promo jars until Oct 26th.
  • Cost: FREE entry
  • Where to Play After: Catch a movie at Event Cinemas Miranda or stroll through the Westfield’s rooftop dining precinct.
  • Vibe Check: Playful pop-up meets bakery culture.
  • Book It: No bookings required, head to Westfield Miranda, Centre Court Level 1.