Lovehoney, the global leader in sexual wellness, is turning up the heat on Australia’s reading habits with the launch of its new steamy book club, Between the Sheets: A Smut Book Club.
With recent research revealing that 45% of Aussies have read a smut novel in the past year, Lovehoney is tapping into this sizzling trend by creating an immersive reading experience that blends literature with libido.
In collaboration with Sydney’s romance-only bookstore, Romancing The Novel, Lovehoney’s Smut Book Club will take readers on a journey through a different smut genre each month. Book club members will receive a curated book along with a complimentary Lovehoney pleasure product to pair with their reading. Because, as they say, some books deserve more than just a bookmark.
The allure of smut books is undeniable, with nearly half (46%) of Aussie readers admitting they’ve masturbated to the stories they’ve read, while 37% have even purchased a sex toy after reading a particularly spicy book. And the impact of these tales on modern intimacy is hard to ignore, as 28% of Aussies say that spicy novels have improved their relationships, and 20% turn to them for arousal.
With Millennials and Gen Z leading the charge, Romantasy has emerged as the most popular subgenre, while social media platforms like BookTok and Instagram influence a significant number of readers’ choices.
Christine Rafe, Lovehoney’s Sexologist, explains, “Erotic fiction isn’t just about steamy stories; it’s a gateway to understanding your sexual desires and needs, boosting confidence, and deepening intimacy.” Between the Sheets invites readers to embrace their fantasies, connect with like-minded book lovers, and enhance their pleasure—both on and off the page.
For those ready to dive in, the first Between the Sheets book club meeting will take place on Wednesday, June 4th, at Romancing The Novel in Paddington, NSW. So, whether you’re into Romantasy, Sports Romance, or Historical Smut, this is your chance to join a judgment-free space and discuss, explore, and celebrate the genre with fellow readers. Find out more info here.
