Edible Icons at Broadway Shopping Centre

Cool Sh*t, Play, Sydney / 13 May 2015

Despite being told not to play with their food, Broadway Shopping Centre have created an exhibition of 3D portraits using food produce.
The walking exhibition at Broadway will explore the unique concept of food mapping and celebrates music through the decades as part of the Pyrmont Festival, from Monday 11th to Sunday 24th May. 
Elvis Edible Icons
The portraits feature edible music icons including the recognisable faces of Michael Jackson, Kiss, Elvis, Jimi Hendrix, Amy Winehouse and Madonna. Each artwork is an experiment, a challenge to depict life with just fresh and dried food. The artists have used more than 25 ingredients including everything from cured meats and coffee beans to salt and seaweed. The produce has been sculpted, shaped and smashed to create the six masterpieces, which have taken over ten days to perfect.
edible icons
The exhibition also encourages sustainability with the ingredients used to create the ‘Edible’ Icons, along with food waste from the Pyrmont Food Festival being processed through Broadway’s Pulpmaster. The recycled food waste creates organic fertiliser to help grow more fruit and vegetables in local farms, reducing the reliance on chemical fertiliser and GHG emissions.
Jimi Edible Icons
To celebrate Broadway’s ‘Edible’ Icons and the Pyrmont Festival, customers who spend $30 at any food retailer at Broadway (fresh food, supermarket or at the food court) can enter a competition for the chance to win a weekend away for two to the Mudgee Wine Region valued at $625 plus a $400 Blue Wren Winery gift voucher.
For more information visit www.broadway.com.au, www.facebook.com/BroadwayShoppingCentre or pyrmontfestival.com.au
Broadway Shopping Centre
1 Bay Street, Ultimo NSW 2007
(02) 9213 3333