Australia’s juiciest brand Boost is going big for its 25th birthday.
From Saturday 26th July to Friday 1st August, Boost Juice is taking over Bondi Beach with a week-long celebration, headlined by a massive 5.9-metre Boost cup planted proudly on the foreshore. It’s a fruity spectacle you won’t miss, jam-packed with DJs, smoothie giveaways, beach games, and even flash mobs.
The celebrations don’t stop at Bondi. On Wednesday 23rd July, anyone named Barry or Janine (yep, seriously) can claim a free Boost nationwide, a cheeky nod to the brand’s founder Janine Allis and mascot Barry. Fans across the country can also unlock retired smoothie flavours and go in the running to win free Boost for a year, just by ordering via the app or scanning their Vibe Rewards.
Quick Sips
What to Drink: Throw it back with an OG like Mango Magic or Banana Buzz, or try a limited-time flavour
When to Go: Daily from 7:30am, perfect for post-swim smoothies or a fruity start to your workday.
Cost: Free activities all week; smoothies from ~$7.
Where to Play After: Walk it off along Bondi to Bronte, or refuel at Porch & Parlour or Bills nearby.
Vibe Check: Pure summer-in-winter energy; think beach bash meets smoothie-fuelled street fest.
Book It: No bookings needed. Just head to Roscoe Street & Campbell Parade and follow the giant cup.
