Melbourne’s beloved sandwich hotspot, Hugo’s Deli, is gearing up for an unforgettable weekend as they team up with Maxibon to distribute 10,000 free Peanut Jams with Butter ice-cream sandwiches.

This event by Hugo’s Deli & Maxibon is happening this Saturday 27th and Sunday 28th April only. Set to draw crowds with a fusion of classic flavours and iconic delights.

Richmond is buzzing with excitement as Hugo’s Deli partners with Maxibon for a flavour-packed weekend. The deli will serve not just the iconic PBJ Bons for free, but also a special PBJ Sanga. This new menu item combines southern fried chicken, buttery peanut butter, and a cherry pepper berry glaze, crafting a taste sensation that complements the sweet offerings of Maxibon.

Get Your Ice Cream Sandwich

The collaboration stems from Maxibon’s response to fans’ overwhelming request to bring back the PBJ Bon. “Seeing the community’s passion for the PBJ Bon, we found a natural ally in Hugo’s Deli to enhance this experience with their culinary flair,” said Stephanie Chosich, Maxibon Brand Manager.

Mark Your Calendar & Set Your Alarm

Ensure you don’t miss out on this tantalising event, perfect for food enthusiasts and families alike. Here are the details you need:

Location: Hugo’s Deli, 119 Swan St, Richmond, VIC
Date: THIS WEEKEND, 27-28 April 2024
Time: 10am to 5pm (while stocks last)

Maximum Fun With Maxibon

Maxibon has been a leading name in Australian ice-cream for more than 20 years. With the PBJ Bon being a particular favourite. This weekend’s event is a great opportunity for fans old and new to engage with both Maxibon and Hugo’s Deli.

Hugo’s Deli continues to make waves in Melbourne’s food scene, and partnering with Maxibon only strengthens its position as a top destination for unique and satisfying meals. Don’t forget to drop by this weekend for a delightful blend of sandwiches and ice-cream that promises to be a highlight of Melbourne’s culinary events this year.

Discover more about Hugo’s Deli and their exciting offerings or stay updated through Maxibon’s Instagram for more delightful treats.