FRESH BLOOD 2023: A Revolution in Australian Wine Lands in Melbourne

Drink, Melbourne / 18 October 2023

FRESH BLOOD 2023: Melbourne Welcomes a Wine Revolution

The ever-changing Australian wine scene hits a new peak with FRESH BLOOD 2023. For the first time, this iconic tour will grace Melbourne. Specifically, Odd Culture Fitzroy hosts the event on Saturday, 4 November. Here, the future of Australian wine unfolds.

From East London to Melbourne: An Organic Transition

Born in East London in 2019, FRESH BLOOD always aims to redefine Australian wine. Jordan Blackman, Odd Culture’s Group Bars Manager, knew he had to bring it to Melbourne. When he saw its London posters years ago, he instantly saw its potential. Both Odd Culture and FRESH BLOOD share a vision. They aim to spotlight talented winemakers and encourage responsible farming.

Meet the Rising Stars

This year’s event gathers a handpicked crew of ground-breaking winemakers. They hail from regions across Australia like South Australia, Victoria, and even Kangaroo Island. Names like ADLIB, ALLEVARE, and STATE OF NATURE are all on the list. Plus, international flair comes from New Zealand selections.

What’s on Offer at Odd Culture Fitzroy

So, what’s the deal? First, you get three hours of wine tasting. Next, you get an additional hour to chill. Upon entering Odd Culture Fitzroy, each ticket holder receives a take-home glass, tokens, and a wine list. Armed with these, you can dive right into the tasting.

Also, a $10 snack token is part of the package. Between 12-3 PM, you can redeem it for sandwiches. The sandwiches feature Baker Bleu’s renowned village loaf. Choices range from mortadella to capocollo fillings. Additionally, you can buy wines, beers, and cocktails.

Tickets are a steal at $69. They cover a take-home TFP x PLUMM glass, tastings, and that snack token.

Save the Date

So, get ready for a transformative afternoon. The event runs from 12 to 4:30 PM on Saturday, 4 November. It takes place at Odd Culture Fitzroy, situated at 296 Brunswick Street, Naarm 3065. Tickets are available now. Don’t miss this landmark event that aims to redefine Australian wine.

FRESH BLOOD 2023 isn’t just another wine event. It’s a pivotal moment for Australian wine culture. Make sure to mark your calendar.