Melbourne is welcoming a new player to its beverage scene, and it’s already shaking things up. Cools is Australia’s first and only hard juice brand, filling a gap in the Australian beverage market for those craving a drink big on flavour, not fizz. Born from boredom with alcoholic drinks that are all fizz but lacking flavour, Cools is leading a new era of flavourful drinking.

Meet the Juicy Debutants

The journey begins with Vodka Pineapple, Cools’ flagship product. It’s crafted using real, non-carbonated pineapple juice and a generous splash of vodka. As a result, it’s a refreshing drink that bursts with natural sweetness and character.

Coming soon is Vodka Cranberry, Cools’ second-born creation, which promises to pack a punch when it lands in stores across Australia in mid-2024. Both drinks are made with real fruit juice and vodka, with no artificial flavours or added sugar. Consequently, they provide an authentic and refreshing experience that is hard to find elsewhere.

Locally Perfected, Naturally Refreshing

Cools’ recipe was perfected in Preston, Melbourne, where it underwent rigorous testing to find the ideal balance between vodka and fruit juice. The result? A drink that’s genuinely delicious and refreshing, without compromising on flavour. This non-carbonated hard juice is best enjoyed cold or over ice, but it’s versatile enough to be savoured however you like.

Find Your Nearest Cools

Thirsty yet? Head to your local Dan Murphy’s or visit Cools online to find an independent stockist near you. If your favourite Bottle-O doesn’t stock it, let them know, and the Cools team will make sure it gets there.

The Vision Behind Cools

Founder Dylan Hopkins had a clear vision when creating Cools. He stated, “We set out to create a drink that’s genuinely delicious and refreshing — all flavour, no fizz. Cools delivers in every way.”

He added, “There’s truly nothing like Cools on the Australian market, and we’re excited to introduce convenient, canned, non-carbonated hard juice for the first time.”

He emphasises that the days of sipping drinks that taste like TV static are over. Cools is here to offer something refreshing and flavourful for everyone.

Conclusion

Cools is redefining the way Australians drink with its flavour-packed hard juice options. Keep an eye out for their flagship Vodka Pineapple and the upcoming Vodka Cranberry, and experience the difference yourself. Melbourne’s beverage scene just got a whole lot juicier.