This Saturday, gather the family and head to The Memo at their new Fitzroy boutique for a special treat—free Pidapipo gelato!
Melbourne’s beloved dessert spot has teamed up with The Memo to offer a selection of flavours tailored for parents.
Gelato for the Grown-Ups
From midday to 4pm on June 1st, you can enjoy four unique flavours:
- Better Than Breastmilk (Vanilla & Honeycomb)
- Powered by Caffeine (Coffee Gelato with Chocolate Chips)
- Constant Cravings (Peanut Butter & Raspberry Jam)
- As Good as the Real Deal (Vegan Chocolate Sorbetto)
Drop by 188 Gertrude Street, Fitzroy, and treat yourself to some delightful gelato while exploring The Memo’s latest offerings.
Expanding Horizons: The Memo’s New Locations
The Memo, a leading destination for parenting essentials, is expanding its presence with two new stores in Melbourne. The Fitzroy boutique opens its doors on May 31, offering a curated selection of products and services to simplify the baby shopping experience for North Side parents. Located near the Epworth Hospital Maternity Hub, this store aims to be a resourceful spot for new parents.
Following Fitzroy, The Memo will launch its largest store yet at Highpoint Shopping Centre on June 22. This new location will cater to a wide range of parenting needs, featuring exclusive brands like Redsbaby and Portier.
A Word from The Founders
Phoebe Simmonds, Co-founder of The Memo, expressed excitement about the expansion. “Since launching The Memo just over four years ago, we have been dedicated to simplifying the baby shopping experience for parents in Australia. Our new boutiques in Fitzroy and Highpoint reflect our commitment to providing expert guidance and curated products to support parents through every stage of their journey.”
CEO and Co-founder Kate Casey added, “Our boutiques are designed to be welcoming spaces where parents can receive personalised assistance and discover the latest innovations in baby care. Now, parents can take our exclusive prams for a test drive, have their car seats installed, pack their hospital bag, find the right fit for their breast pump, and create their dream Gift Registry, all with us, in a welcoming boutique environment.”
Week-Long Celebrations
To celebrate the Fitzroy opening, The Memo has planned a week of exciting events:
- May 31: The first 100 customers receive goody bags. Purchases over $150 come with a complimentary Thirsty Mum Bottle.
- June 1: Free Pidapipo Gelato, 12pm-4pm.
- June 2: Parent Pilates class with Good Times Pilates, 9am-10am (booking required).
- June 3: Free consultations with Labour and Birth Expert Claire Andrews, 10am-3pm (booking required).
- June 4: Baby Storytime, 10am-10:45am (walk-in).
- June 5: Consultations with Breastfeeding Expert Joelleen Wynduss Paye, 10am-2pm (booking required).
- June 6: Baby First Aid Basics class with Rhythm First Aid, 7pm-8pm (booking required).
- June 8: Book signing event with Sophie Walker, author of Australian Birth Stories, 12pm-2pm (walk-in).
About The Memo
Founded in 2019 by Phoebe Simmonds and Kate Casey, The Memo is dedicated to simplifying the baby shopping experience. The brand offers a sophisticated, real tone and serves parents through pregnancy, postpartum, and beyond. From exclusive brands like Redsbaby and Portier to global favourites like Baby Bjorn and Bugaboo, The Memo provides essential products and education for confident parenting.
For more details on The Memo’s new boutiques and events, visit The Memo.
